Apple Developer News
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Update on age requirements for apps distributed in Texas
A recent injunction issued by a district court suspended enforcement of Texas state law SB2420, which introduced age assurance requirements for app marketplaces and developers. In light of this ruling, Apple will pause previously announced implementation plans and monitor the ongoing legal process.
The tools we previously announced to help developers meet their compliance obligations will remain available for sandbox testing, including:
- Declared Age Range API
- Significant Change API under PermissionKit
- New age rating property type in StoreKit
- App Store Server Notifications
These tools can also be used to help developers with their obligations under laws coming into effect in Utah and Louisiana in 2026. The Declared Age Range API remains available worldwide for users on iOS 26, iPadOS 26, and macOS 26, or later.
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Changes to iOS in Japan
To comply with the Mobile Software Competition Act (MSCA), Apple is introducing changes to iOS that create new options for developers' apps in Japan. Beginning with iOS 26.2, developers can distribute apps on alternative app marketplaces, operate alternative app marketplaces, process app payments for digital goods and services outside of Apple In-App Purchase in iOS, and more.
The new options for downloading apps from alternative app marketplaces and making app payments open new avenues for malware, fraud, scams, and privacy and security risks. Apple has worked with Japanese regulators to introduce protections from these new threats — with a special emphasis on the safety of younger users. Those protections include Notarization for iOS apps, an authorization process for app marketplaces, and requirements that help protect children from inappropriate content and scams.
By March 17, 2026, all current members of the Apple Developer Program will need to agree to the latest update to the Apple Developer Program License Agreement, which includes new terms that allow for these options in Japan.
You can also request a 30-minute online appointment to ask questions about these changes.
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Updated Apple Developer Program License Agreement now available
The Apple Developer Program License Agreement has been revised to support new features, updated policies, and to provide clarification. Please review the changes and sign in to your account to accept the updated terms.
- Section 3.3.3(A): Specified requirement on recordings and privacy.
- Section 3.3.3(J): Specified requirements for launching voice-based conversational apps via the side button on iPhone.
- Definitions, section 3.3.3(P): Specified terms for use of the Declared Age Range API and Significant App Topic Update API.
- Definitions, section 3.3.8(J): Specified requirements for use of the Wi-Fi Infrastructure Framework.
- Attachment 12: Specified terms for iOS apps in Japan, including alternative distribution, alternative payments and out-of-app offers, and the Core Technology Commission.
- Schedules 2 and 3, section 3.4: Specified the right to offset or recoup amounts owed to Apple.
- Schedules 2 and 3, section 5.4: Clarified requirements for consumer protection.
Translations of the updated agreement will be available on the Apple Developer website within one month.
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New Requirements for Social Media Apps in Australia
Beginning December 10, 2025, a new Australian law will require certain social media platforms operating in Australia to prevent people under 16 from having a social media account. Impacted developers are responsible for making sure they follow the requirements of the new law, including deactivating any existing accounts for users under 16 and monitoring new signups.
Apple provides several tools to help meet the requirements of this law:
Declared Age Range API
The new Declared Age Range API helps developers provide age-appropriate experiences for their users. Developers can choose to request the age range that is most relevant to their use case, such as an age range of under 16, and modify app behavior based on this information.
App description on the App Store
When making an app available on the App Store, developers must include a description that helps users determine whether the app is appropriate for them. Developers can use this app description field to indicate information that may not be captured in other areas of the product page, such as social media age restrictions for people under a certain age.
In-app controls on the App Store product page
This year, Apple updated the age ratings questionnaire that is required for all apps. The update included adding new questions about in-app controls, such as the presence of age assurance and parental controls. Apps using age assurance methods — such as the Declared Age Range API — to comply with the law and prevent users under 16 from creating accounts can indicate the presence of this capability on their App Store product page.
Higher minimum age rating
With our recent update to age ratings, developers can set a higher age rating than the one generated by their responses to the age ratings questionnaire in App Store Connect. Developers can view the age rating for each of their apps and select a higher rating if they wish, in the App Information section in App Store Connect.
Age Suitability URL
When updating an app's age rating, developers have the option to include an Age Suitability URL that links to a developer-hosted website with details about the app and its age-related content. When enabled, this URL appears on the App Store product page under the age ratings details section. Developers can use this URL to provide region-specific information and requirements, such as the prohibition in Australia of people under 16 having a social media account.
Learn more about the Declared Age Range API
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Hello Developer: December 2025
In this edition:
- Meet the 2025 App Store Award winners.
- Sign up for new design and Liquid Glass activities in the new year.
- Check out the latest additions to our ever-expanding video library.
- Meet the team behind the sticker-centric language-learning app CapWords.
- Browse new documentation and HIG updates.
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App Store Award winners announced
Join us in celebrating the outstanding work of these developers from around the world.
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App Store Award finalists announced
Every year, the App Store Awards celebrate exceptional apps and games that improve people’s lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. This year, the App Store Editorial team is proud to recognize 49 outstanding finalists. Winners will be announced in the coming weeks.
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Introducing the App Store Mini Apps Partner Program
Today, we’re introducing the Mini Apps Partner Program, which expands on the App Store’s ongoing support for apps that offer mini apps. Mini apps are self-contained experiences that are built using web technologies like HTML5 and JavaScript. This program is designed to help developers who host mini apps grow their business and further the availability of mini apps on the App Store — all while providing a great customer experience.
Participating developers may benefit from a reduced commission rate of 15% on the sales of qualifying In-App Purchases. To be eligible for this reduced commission rate, participating apps must support certain App Store technologies, including the Declared Age Range API and the Advanced Commerce API in order to help provide a safe and seamless experience for customers of all ages.
Learn more about the Mini Apps Partner Program and eligibility
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Updated App Review Guidelines now available
The App Review Guidelines have been revised to support updated policies and to provide clarification. Please review the changes below:
- 1.2.1(a): This new guideline specifies that creator apps must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
- 2.5.10: This language has been deleted (“Apps should not be submitted with empty ad banners or test advertisements.”).
- 3.2.2(ix): Clarified that loan apps may not charge a maximum APR higher than 36%, including costs and fees, and may not require repayment in full in 60 days or less.
- 4.1(c): This new guideline specifies that you cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer.
- 4.7: Clarifies that HTML5 and JavaScript mini apps and mini games are in scope of the guideline.
- 4.7.2: Clarifies that apps offering software not embedded in the binary may not extend or expose native platform APIs or technologies to the software without prior permission from Apple.
- 4.7.5: Clarifies that apps offering software not embedded in the binary must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
- 5.1.1(ix): Adds crypto exchanges to the list of apps that provide services in highly regulated fields.
- 5.1.2(i): Clarifies that you must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so.
Translations of the guidelines will be available on Apple Developer website within one month.
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Hello Developer: November 2025
In this edition: Catch the new design in the wild, and let Apple experts show you how to quickly and easily bring it to your apps. Plus, get the latest on the Swift Student Challenge 2026, and check out new developer videos available on demand.
Also, explore new activities all over the world, get your apps and games ready for the holidays, and browse the latest news, documentation, and Technotes.
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Next steps for apps distributed in Texas
Today we’re releasing more details about the tools we’re making available for developers to help them meet their compliance obligations under upcoming U.S. state laws, including SB2420 in Texas. While we’re providing these tools to help developers navigate the evolving legal landscape, Apple remains concerned about the potential implications of laws like SB2420 in Texas. Specifically, we worry they could undermine the privacy of all users by requiring the collection of sensitive personal information just to download an app – even those that simply provide weather forecasts or sports scores.
Starting January 1, 2026, new Apple Accounts in Texas will be subject to new requirements. This includes age assurance and parent or guardian consent on behalf of minors under the age of 18 for downloads, purchases, and significant changes associated with an app. Parents or guardians will also be able to revoke their consent for any app they previously approved.
To meet their obligations under the law, developers may need to adopt new capabilities to receive age category information, trigger consent for a significant change, and learn when a parent or guardian revokes their approval for a child or teen to use their app. Developers can use the following APIs available in the beta versions of iOS 26.2 and iPadOS 26.2 to help them meet their obligations. Sandbox testing is also available to help test the user experience when implementing these APIs to comply with Texas state law.
Age category information
Developers can use the updated Declared Age Range API to obtain a user’s age category, which is defined by Texas state law as under 13, 13-15, 16-17, or over 18. Age categories for users with new Apple Accounts in Texas as of January 1, 2026, will be shared with a developer’s app when they request it. The API will also return a signal from the user’s device about the method of age assurance, such as credit card or government ID, and if consent is required when there’s a significant change to an app.
Obtaining consent for significant changes
Certain types of changes to an app may be considered significant changes under age assurance laws, such as Texas SB2420. It’s the developer’s responsibility to determine when there’s a significant change to their app.
When a developer determines they have made a significant change to their app, they’ll need to use the Significant Change API under the PermissionKit framework to ask the parent or guardian to provide consent for the child or teen to continue using the app or new feature within the app. When the API is called, the child or teen user will see a system dialog to request parental consent and developers can restrict access until consent is obtained.
Texas state law considers a change in the age rating of an app to be a significant change, and developers should keep their age rating selections current in App Store Connect. When a developer updates their app’s age rating, the rating is updated on all user devices once the version is live. Developers can use a new property type in StoreKit to automatically check when their app’s age rating has changed on a user’s device and then use the Significant Change API to request parental consent.
App consent revocation
A parent or guardian in Texas can withdraw consent for any app, which will block launching of the app on the child or teen’s device. The App Store will provide a server notification that developers can configure to receive notifications that the parent or guardian has withdrawn consent for their app on a child or teen’s device.
Sandbox testing
Sandbox testing is now available for the Declared Age Range API and Significant Change API in the beta versions of iOS 26.2 and iPadOS 26.2.
Next steps
- Review documentation and implement the following:
- Declared Age Range API
- Significant Change API under PermissionKit
- New age rating property type in StoreKit
- App Store server notification
- Use Apple’s sandbox testing environment to validate that the APIs have been implemented correctly.
- When the Release Candidates of iOS 26.2 and iPadOS 26.2 become available, submit your apps to App Store Connect so users can update their devices with your updated apps with the customer releases.
- Stay tuned for additional communication about future tools to help developers meet upcoming legal obligations in Utah, Louisiana, and Brazil.
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Get ready with the latest beta releases
The beta versions of iOS 26.2, iPadOS 26.2, macOS 26.2, tvOS 26.2, visionOS 26.2, and watchOS 26.2 are now available. Get your apps ready by confirming they work as expected on these releases. And make sure to build and test with Xcode 26.2 beta to take advantage of the advancements in the latest SDKs.
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Price updates for apps, In-App Purchases, and subscriptions
The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.
From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.
Price updates
Beginning November 17:
Pricing for apps and In-App Purchases will be updated for Poland, Switzerland, and Türkiye if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.¹
If you’ve selected Poland, Switzerland, or Türkiye as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.
Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.
The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.
Learn more about managing your prices
View or edit upcoming price changes
Edit your app’s base country or region
Pricing and availability start times by country or region
Set a price for an In-App Purchase
¹ Excludes auto-renewable subscriptions.
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Enhancements to help you submit and market your apps and games
As part of our ongoing commitment to helping developers succeed on the App Store, we’re introducing new options for submitting content and updates while your app is in review, double the number of custom product pages, and offer codes for all In-App Purchase types.
Submit additional items to App Review
Now you can send additional items to App Review independent of an existing submission, giving you greater flexibility when submitting your apps and games. For example, you can now submit:
- One or more In-App Events in a separate submission if you have an app version under review.
- An app version to address a critical bug that’s separate from any existing custom product pages under review.
- One or more Game Center features — including achievements, leaderboards, challenges, and more — in a submission that’s separate from an app version under review.
Create double the number of custom product pages and add keywords
Custom product pages let you highlight different content and features within your app or game using unique screenshots, app previews, and promotional text. To provide you with even more flexibility, you can now create and publish up to 70 custom pages at a given time. Additionally, you can now assign keywords to each custom product page so they’re more discoverable on the App Store. Custom product pages with keywords assigned to them can appear in search results for those selected keywords instead of your default product page.
Learn more about custom product pages
Offer codes expand to all In-App Purchase types
Offer codes now support all In-App Purchase types, including consumable, non-consumable, and non-renewing subscriptions, in addition to expanded support for auto-renewable subscriptions. With offer codes, you can present people with a limited-time offer for a free or discounted In-App Purchase. This allows you to share the value of your In-App Purchases and encourage engagement and purchases within your apps and games. This expanded support includes the ability to create offer codes for:
- Consumable, non-consumable, and non-renewing subscriptions.
- Auto-renewable subscriptions that don’t auto-renew once the promotional period ends.
Schedule 1 and the Paid Applications Agreement (Schedules 2 and 3) will be updated to indicate that offer codes are available for all In-App Purchase types.¹
Promo codes for In-App Purchases
Offer codes build on the functionality of promo codes and provide improved configuration and customer eligibility options. As a result, starting March 26, 2026, you’ll no longer be able to create promo codes for In-App Purchases in App Store Connect. Any existing promo codes for In-App Purchases you’ve created can be redeemed until they expire. You can continue to use promo codes in order to provide people with a free download of your app.
Learn about creating offer codes
Learn about offer codes for auto-renewable subscriptions
¹ Translations of the updated agreement will be available on the Apple Developer website within one month.
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New requirement for apps using Sign in with Apple for account creation
Starting January 1, 2026, developers based in the Republic of Korea must provide a server‑to‑server notification endpoint when registering a new Services ID, or updating an existing Services ID, to associate their website with an app using Sign in with Apple.
As a reminder, registering a notification endpoint allows Apple to send you important updates about the people who use your app and their account status, including:
- Changes in email forwarding preferences.
- Account deletions in your app.
- Permanent Apple Account deletions.
To learn more about server-to-server notifications, see WWDC20 session 10173: Get the most out of Sign in with Apple.
When you receive these notifications, you should immediately update any data associated with the account change in the app, as well as any necessary server infrastructure, to give people more control of the personal data they’ve shared. For more information, see Processing changes for Sign in with Apple accounts.
Before submitting a new app to the App Store, or updating an existing app configuration to register a new Services ID or modify an existing Services ID, please read the guidance below.
Account change guidance
Account changes are directly related to privacy and control for the user and their personal data, and confirming account changes should be straightforward and transparent.
For account email forwarding changes:
- Ensure any displayed user data affected by the account change matches the change event in the notification payload. Typically, this data is displayed in the app’s account settings or user profile.
- If people need to visit a website to finish changing or verifying their email address, include a link directly to the page on your website where they can complete the process.
- Keep users informed. If the email forwarding change affects other services you offer, let them know. If your app supports In-App Purchases, help people understand how billing, order tracking, and cancellations will be handled with the new email address.
For account deletions:
Note: Always follow applicable legal requirements for storing and retaining user account information and for handling account changes and deletions. This includes complying with local laws where your apps are available. If you have questions regarding your legal obligations, check with your legal counsel.
Resources
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Updated Apple Developer Program License Agreement now available
The Apple Developer Program License Agreement has been revised to support updated policies and to provide clarification. Please review the changes below and sign in to your account to accept the updated terms.
- Section 3.3.1(B): Updated requirements related to interpreted code
- Definitions, Section 3.3.3(F): Specified requirements for use of the Location Push Service Extension
- Section 3.3.8(A), Attachment 4: Added links to terms for Xcode Cloud and CloudKit related to Regulation (EU) 2023/2854 (EU Data Act)
- Section 3.3.9(D): Updated terms regarding the entity that distributes the Tap to Pay APIs
- Schedule 1, Exhibit C: Updated Section 1 definition for Promo Codes
- Schedule 2, Section 3.13: Updated references to Offer Codes
- Schedule 2, Section 3.13(b): Updated availability terms for Offer Codes
Translations of the updated agreement will be available on the Apple Developer website within one month.
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New requirements for apps available in Texas
Beginning January 1, 2026, a new state law in Texas — SB2420 — introduces age assurance requirements for app marketplaces and developers. While we share the goal of strengthening kids’ online safety, we are concerned that SB2420 impacts the privacy of users by requiring the collection of sensitive, personally identifiable information to download any app, even if a user simply wants to check the weather or sports scores. Apple will continue to provide parents and developers with industry-leading tools that help enhance child safety while safeguarding privacy within the constraints of the law.
Once this law goes into effect, users located in Texas who create a new Apple Account will be required to confirm whether they are 18 years or older. All new Apple Accounts for users under the age of 18 will be required to join a Family Sharing group, and parents or guardians will need to provide consent for all App Store downloads, app purchases, and transactions using Apple's In-App Purchase system by the minor. This will also impact developers, who will need to adopt new capabilities and modify behavior within their apps to meet their obligations under the law. Similar requirements will come into effect later next year in Utah and Louisiana.
Today we’re sharing details about updates that we’re making and the tools we’ll provide to help developers meet these new requirements.
To assist developers in meeting their obligations in a privacy-preserving way, we’ll introduce capabilities to help them obtain users’ age categories and manage significant changes as required by Texas state law. The Declared Age Range API is available to implement now, and will be updated in the coming months to provide the required age categories for new account users in Texas. And new APIs launching later this year will enable developers, when they determine a significant change is made to their app, to invoke a system experience to allow the user to request that parental consent be re-obtained. Additionally, parents will be able to revoke consent for a minor continuing to use an app. More details, including additional technical documentation, will be released later this fall.
We know protecting kids from online threats requires constant vigilance and effort. That’s why we will continue to create industry-leading features to help developers provide age-appropriate experiences and safeguard privacy in their apps and games, and empower parents with a comprehensive set of tools to help keep their kids safe online.
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Hello Developer: October 2025
This month: Watch a new code-along video to discover how to use the Foundation Models framework to access the on-device LLM that powers Apple Intelligence.
Plus, dive into new games offerings, explore new App Store Connect features, and find out how the air-quality app Paku is helping its users breathe easy.
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Upcoming Currency Change in Bulgaria
Beginning January 1, 2026, Bulgaria will adopt the euro (EUR) as its official currency, replacing the Bulgarian lev (BGN). As a result, the currency for App Store purchases and subscriptions in Bulgaria will change from BGN to EUR on this date. Your proceeds from sales in Bulgaria will also change to euros.
If you’ve selected the lev as the currency for your bank in App Store Connect, it will automatically change to the euro on December 1, 2025. If you’ve selected a different currency for your bank account, you’ll continue to be paid in that currency. The statutory fixed conversion rate is 1.95583 BGN = 1 EUR as established on July 8, 2025, by the Council of the European Union in connection with the introduction of the euro as the official currency in the Republic of Bulgaria.
- Auto-renewing subscriptions, manually priced apps and In‑App Purchases, or apps and In‑App Purchases with Bulgaria as the base storefront: Pricing on the Bulgaria storefront will be updated to a euro price based on the statutory conversion rate and rounded down to a supported euro price point. If you’ve chosen Bulgaria as the base storefront for your app or In‑App Purchases, pricing in other storefronts may be updated to maintain equalization with the new euro price.
- Other apps or In‑App Purchases: Pricing on the Bulgaria storefront will be converted to the euro using the standard equalization for euro markets where App Store sales are subject to value‑added tax (VAT).
You can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.
Auto‑renewable subscriptions won’t be interrupted. Subscription prices will be automatically updated for each current, preserved, and future scheduled price to euros. Customers with auto‑renewable subscriptions will receive an email informing them of the currency change.
Per the Euro Act, you’ll need to communicate both the lev and euro prices for In‑App Purchases to customers within your app for the duration of the transitional period from now until the end of the transition period on August 8, 2026. This messaging should appear anywhere prices are displayed.
Your Sales and Trends reports and monthly financial reports will also be updated. For Sales and Trends, euros will be indicated for transactions after the currency change. For monthly financial reports, earnings from sales that occurred before the currency change will be in the BG report, and earnings from sales after the currency change will be in the EU report.
All refunds issued after January 1, 2026, will be refunded in euros, regardless of the date of purchase.
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Get ready with the latest beta releases
The beta versions of iOS 26.1, iPadOS 26.1, macOS 26.1, tvOS 26.1, visionOS 26.1, and watchOS 26.1 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to build and test with Xcode 26.0.1.
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App Store submissions now open for the latest OS releases
iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26 will soon be available to customers worldwide — which means you can now submit apps and games that take advantage of Apple’s broadest design update ever.
Build your apps and games using the Xcode 26 Release Candidate and latest SDKs, test with TestFlight, and submit for review to the App Store. By taking advantage of the new design and Liquid Glass, the Foundation Models framework, the new Apple Games app, and more, you can deliver even more unique experiences on Apple platforms.
Starting April 2026, apps and games uploaded to App Store Connect need to meet the following minimum requirements.
- iOS and iPadOS apps must be built with the iOS 26 & iPadOS 26 SDK or later
- tvOS apps must be built with the tvOS 26 SDK or later
- visionOS apps must be built with the visionOS 26 SDK or later
- watchOS apps must be built with the watchOS 26 SDK or later
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Hello Developer: September 2025
Be ready for the new design. Whether you’re a longtime pro or a hobbyist, get inspired and make your apps and games look their best by exploring videos, downloads, and docs.
Plus, sign up for one-on-one appointments to dive into machine learning and AI, and meet the team behind the wholesome open-world game Hello Kitty Island Adventure.
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Awe dropping.
Join us for a special Apple Event on September 9 at 10 a.m. PT.
Watch on apple.com, Apple TV, or YouTube Live. -
Tax and Price Updates for Apps, In-App Purchases, and Subscriptions
The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.
From time to time, we need to adjust prices or your proceeds due to changes in tax regulations or foreign exchange rates. These adjustments are made using publicly available exchange rate information from financial data providers to help make sure prices for apps and In-App Purchases stay consistent across all storefronts.
Tax and price updates
As of August 21:
Your proceeds from the sale of eligible apps and In‑App Purchases have been modified in:
- Brazil: Imposto sobre Operações Financeiras (IOF) of 3.5%
- Canada: Digital services tax (DST) no longer applicable
- Estonia: Value‑added tax (VAT) rate increase from 22% to 24%
- Romania:
- VAT rate increase from 19% to 21%
- Reduced VAT rate increase from 5% to 11% for news, magazines, books, and audiobooks
- The Philippines: VAT introduction of 12% for developers based outside of the Philippines
- Vietnam:
- Organizations based outside of Vietnam: VAT rate increase from 5% to 10%.
- Individual developers based outside of Vietnam: Personal income tax (PIT) introduction of 5%, replacing the corporate income tax (CIT). Reduced VAT rate of 0% for news, magazines, and books no longer applies and all content will be taxed at the standard rate.
- Organizations based in Vietnam: Apple will no longer remit foreign contractor tax (FCT) on sales to end customers. FCT of 5% introduced on Apple’s commission.
- Individual developers based in Vietnam: Personal income tax (PIT) introduction of 2%, replacing the corporate income tax (CIT). FCT of 5% introduced on Apple’s commission. Reduced VAT rate of 0% for news, magazines, and books no longer applies and all content will be taxed at the standard rate.
Exhibit B and C of the Paid Applications Agreement will be updated to indicate that Apple collects and remits applicable taxes in the Philippines, and the relevant tax changes in Vietnam.¹
Beginning September 8:
Pricing for apps and In-App Purchases will be updated for the Philippines and Vietnam if you haven’t selected one of these storefronts as the base storefront for your app or In‑App Purchase.² These updates also consider VAT introductions and changes listed in the tax updates section above.
If you’ve selected the Philippines or Vietnam as the base storefront for your app or In-App Purchase, prices won’t change. On other storefronts, prices will be updated to maintain equalization with your chosen base price.
Prices won’t change in any region if your In‑App Purchase is an auto‑renewable subscription. Prices also won’t change on the storefronts where you manually manage prices instead of using the automated equalized prices.
The Pricing and Availability section of Apps has been updated in App Store Connect to display these upcoming price changes. As always, you can change the prices of your apps, In‑App Purchases, and auto‑renewable subscriptions at any time.
Learn more about managing your prices
View or edit upcoming price changes
Edit your app’s base country or region
Pricing and availability start times by country or region
Set a price for an In-App Purchase
Learn more about your proceeds
¹ Translations of the updated agreement will be available on the Apple Developer website within one month.
² Excludes auto-renewable subscriptions.
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Hello Developer: August 2025
Sign up for new Apple developer workshops all over the world. Plus, download Apple UI design kits for Figma and Sketch, meet the Italy-based team behind Sunlitt, and more.
